Transforming complex topics into engaging content that drives results across diverse industries.
Who Am I?
Available for work 5+ Roles Odisha, India (Open to Onsite & Remote)
I’m a Senior Content Strategist with over 6 years of experience creating 1000+ published assets. My MCA background enables me to quickly grasp complex subjects like AI and blockchain, crafting content that resonates with audiences while adhering to SEO best practices.
Authored over 800 blogs, 25+ case studies, and 100+ web pages for Metizsoft and various clients in B2B, SaaS, healthcare (NDIS), e-commerce (Shopify, Shopify Plus, WooCommerce, BigCommerce), IoT, AI, blockchain, cybersecurity, and cloud, ensuring each piece adhered to client specifications and SEO best practices.
Developed and maintained editorial calendars driven by keyword research and search intent across 6+ verticals, collaborating with SEO, marketing, and design teams to ensure alignment with audience needs and business KPIs.
Monitored content performance through metrics such as rankings, search visibility, and traffic trends, executing refreshes on older content to sustain relevance and competitive positioning in search results.
Led guest blogging and link-building initiatives, successfully securing over 50 guest posts across various niches to enhance client traffic and improve domain authority.
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Digital Architect
Oct 2020 – Mar 2021
Social Media Manager · Remote
Established and managed social media profiles for global clients on platforms including LinkedIn, Facebook, Instagram, Pinterest, and X, ensuring a consistent tone and messaging across all channels.
Designed content schedules and ongoing posting strategies to foster meaningful engagement, while producing promotional and explainer videos using Canva to support campaign objectives.
Executed and optimized paid social media campaigns based on performance analytics to enhance reach and engagement, aligning creative messaging with platform-specific audiences.
A
AuroIN
Jan 2020 – Oct 2020
Content Writer · Bhubaneswar
Crafted SEO-optimized content across SaaS, healthcare, and e-commerce sectors, delivering articles structured around search intent to enhance discoverability.
Produced press releases and brand copy, ensuring factual accuracy and consistency with brand tone; refined website content for clarity and impact.
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The SMarketers
Oct 2018 – Jul 2019
Content Writer · Hyderabad
Implemented link-building and off-page SEO strategies for client content to boost domain authority and organic visibility.
Managed client engagement on platforms like Reddit and Quora, ensuring a consistent brand voice and fostering community interaction.
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JustFixIT & The Repair Experts
Freelance Web Content Writer
Oversaw the complete website content development (home, about, service, and contact pages) for two independent clients, utilizing competitor research to ensure content uniqueness and brand alignment, consistently meeting deadlines.
My Academic Path
Sambalpur University Institute of Information Technology, Burla, Sambalpur, Odisha