README.mdPublic
Hi 👋, I'm Ashis
Senior Content Writer
I'm Ashis Acharya, a Senior Content Writer and Strategist with over 6 years of experience. I specialize in creating compelling, SEO-focused content that meets business objectives and resonates with audiences across various industries.
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Languages & tools
Tools & Platforms: Notion
Claude
ChatGPT
Grammarly
Hemingway Editor
Ahrefs
SEMrush
Surfer SEO
Google Search Console
Canva
Zoho
LinkedIn
WordPress
Content Marketing Skills: Off-Page SEO
SEO Content Writing/Editing
Proofreading
Technical Content
Nurture Sequences
In-App Copy
TOFU/MOFU/BOFU Content Strategy
Content Strategy
Industries/Niches: AI
Blockchain
Cybersecurity
Cloud
IoT
B2B
SaaS
Healthcare
E-Commerce
Experience
Content Strategist (Technical Content) @ Metizsoft Solutions Private Limited
- Authored over 800 blogs, 25+ case studies, and 100+ web pages for Metizsoft and various clients in B2B, SaaS, healthcare (NDIS), e-commerce (Shopify, Shopify Plus, WooCommerce, BigCommerce), IoT, AI, blockchain, cybersecurity, and cloud, ensuring each piece adhered to client specifications and SEO best practices.
- Developed and maintained editorial calendars driven by keyword research and search intent across 6+ verticals, collaborating with SEO, marketing, and design teams to ensure alignment with audience needs and business KPIs.
- Monitored content performance through metrics such as rankings, search visibility, and traffic trends, executing refreshes on older content to sustain relevance and competitive positioning in search results.
- Led guest blogging and link-building initiatives, successfully securing over 50 guest posts across various niches to enhance client traffic and improve domain authority.
Social Media Manager @ Digital Architect
- Established and managed social media profiles for global clients on platforms including LinkedIn, Facebook, Instagram, Pinterest, and X, ensuring a consistent tone and messaging across all channels.
- Designed content schedules and ongoing posting strategies to foster meaningful engagement, while producing promotional and explainer videos using Canva to support campaign objectives.
- Executed and optimized paid social media campaigns based on performance analytics to enhance reach and engagement, aligning creative messaging with platform-specific audiences.
Content Writer @ AuroIN
- Crafted SEO-optimized content across SaaS, healthcare, and e-commerce sectors, delivering articles structured around search intent to enhance discoverability.
- Produced press releases and brand copy, ensuring factual accuracy and consistency with brand tone; refined website content for clarity and impact.
Content Writer @ The SMarketers
- Implemented link-building and off-page SEO strategies for client content to boost domain authority and organic visibility.
- Managed client engagement on platforms like Reddit and Quora, ensuring a consistent brand voice and fostering community interaction.
Freelance Web Content Writer @ JustFixIT & The Repair Experts
- Oversaw the complete website content development (home, about, service, and contact pages) for two independent clients, utilizing competitor research to ensure content uniqueness and brand alignment, consistently meeting deadlines.
Education
Sambalpur University Institute of Information Technology, Burla, Sambalpur, Odisha
Master of Computer Applications (MCA)
DAV Autonomous College, Titlagarh, Balangir, Odisha
Bachelor of Science (BSc)
Certifications
Inbound Social Media Strategy
HubSpot Academy · 2026
Prompt Engineering Guide
Google Cloud · 2025
Publications
Interests
BooksCookingCricketWeb SeriesDevotion